This section of the site contains sample videos that help illustrate the states of Reversal Theory. Visit Learn the Theory for a quick overview of the core ideas of the theory. Each video includes a brief introduction to help guide you in what to look for; the video is followed by a short Reversal Theory analysis to illustrate the states used and their likely desired impact.
Sample Video Index (you can also access from the menu to the right):
- Care and Compassion: The power to care
- Famous Failures: Learn about the Protective Frame
- Inspiring or Insulting? Does this ad evoke the intended states?
- Keep A Breast: From Pink Ribbons to Red Revolution
- Knowledge = Power A look at different ways to evoke the Mastery state
- Mops and Messaging: Playful, Mastery, Conforming (& Serious too!)
- Rebellion and Belonging: A look at Conforming and Rebellious
- Reversing Down the Aisle: The power of all eight states
- Success and Sand Castles: Reversals from Serious, Mastery to Playful, Sympathy
